instagram-icon hubspot-icon
HubSpot <> Instagram Integration

Stop losing leads in DMs

Every Instagram DM becomes a HubSpot contact automatically. Respond directly from HubSpot.

Get started

14-day free trial · No credit card

★ Gold
HubSpot Partner Tier
20K/mo
DMs included
10 min
Average setup time
instagram-to-hubspot-poster

Loading calendar…
What you get

Six things that change
the moment you got connected.

01 / Conversations

Every Instagram DM, logged in HubSpot.

Two-way sync means your team sees the full conversation thread on the contact record — and can reply from HubSpot if they want. No tab switching, no copy-paste, no “wait, who DMed us?”

02 / Identity

Anonymous Instagram leads, finally identifiable.

Capture leads using just an Instagram handle. We auto-create the contact, attach the conversation, and link it to any future email or form submission — even before they tell you their name.

03 / Automation

Eight Instagram triggers in HubSpot workflows.

New follower? Trigger a welcome sequence. Hashtag mention? Create a deal. Story reply? Page the AE. Build any automation HubSpot supports — now powered by Instagram events.

04 / Native UI

Lives inside HubSpot. Looks like HubSpot.

No separate dashboard to learn. Instagram conversations show up in the standard HubSpot inbox. Workflows live in the standard workflow builder. Your team won’t even notice the seams.

05 / Onboarding

White-glove setup. On the house.

A HubBase specialist walks your team through install, mapping, and your first three workflows. Most teams are syncing in under 30 minutes. We don’t charge for it because you shouldn’t have to pay to start.

06 / Pricing

One price. Unlimited users. No per-seat math.

$50 a month gets your entire org on the platform. 20,000 messages included. No “starter” plan that’s missing the good features. No surprise invoices when your team grows.

How it works

Connected in 10 minutes.
Working forever.

1.

Get connected with our team.

Submit your request, authenticate your Instagram Business or Creator account. We handle the Meta API approval that took your dev team three weeks last time.

2.

Map your data, your way.

Tell us how Instagram contacts should appear in HubSpot — properties, lifecycle stages, owners, lists. We provide sensible defaults; every field is yours to configure.

3.

Build workflows. Watch leads land.

Drop Instagram triggers into any HubSpot workflow. New conversations appear in your inbox within seconds. Your sales team sees pipeline grow in real time.

Workflow Triggers

Eight Instagram events.
Infinite HubSpot automations.

Every Instagram trigger maps to the full HubSpot workflow library — emails, deals, tasks, list memberships, score updates, custom code actions, you name it.

trigger-new-post
New post by account

Fires every time you publish to Instagram.

trigger-new-follower
New follower acquired

Welcome them. Tag them. Sequence them.

trigger-post-liked-commented
Post liked or commented

Identify your most engaged audience.

trigger-user-mentioned
User mentioned in post

Catch every brand tag in real time.

trigger-hashtag
Hashtag in post

Trigger campaigns by branded hashtags.

trigger-post-deleted
Post deleted on Instagram

Sync deletions to keep records honest.

trigger-new-story
New Instagram story

Time-sensitive automations made easy.

trigger-profile-updated
Profile updated

Keep records current as accounts evolve.

Built for

Four teams that can’t
afford to lose another DM.

E-commerce

“DM to buy” — without the DM-to-spreadsheet shuffle.

Your buyers ask sizing, shipping, and stock questions in DMs before they checkout. Capture every one of those conversations against the contact record so abandoned-cart and post-purchase workflows actually fire.

Creators & Coaches

From engaged follower to paying client.

Every coach, course creator, and consultant has the same bottleneck: leads in DMs, but no system. HubBase turns “let’s chat about coaching” replies into a HubSpot deal — and a Calendly link sends itself.

B2B social selling

Track AE-to-prospect conversations on Instagram.

Modern SDRs prospect on Instagram. Without HubBase, leadership has zero visibility into those touches. With it, every DM is logged on the contact timeline alongside emails and call recordings.

Customer support

Resolve Instagram tickets without leaving HubSpot.

Stop swivel-chairing between Service Hub and Instagram. Conversations route into the right inbox, get assigned automatically, and SLA timers start the moment a DM lands.

Pricing

One plan. Everything included.

No “starter” tier missing the good features. No per-seat fees that punish growth.

$50 / month

Billed monthly · Cancel anytime · 14-day free trial, no card required

  • Two-way Instagram DM sync

  • Anonymous lead capture by handle

  • All eight workflow triggers

  • 20,000 messages per month

  • Unlimited HubSpot users

  • Free white-glove onboarding

  • Native HubSpot inbox integration

  • Priority email and chat support

Get started

Hear It from Our Client

The API integration was executed flawlessly, allowing our systems to communicate and share data efficiently. HubBase’s ability to understand our unique needs and customize the integration was truly remarkable.

Ben Oaksmith-1
Ben Oaksmith
Principal and Founder, Oaksmith Yachts
Common questions

Everything else.

What properties and actions are transferred from Instagram to HubSpot?+

Everything Instagram allows us to sync: First Name, Last Name, Message, & Instagram Handle (log anonymous leads and match them to emails when they convert).

Is the pricing a one-time fee or a recurring payment?+

Pricing is a monthly subscription of $50/month.

How does the integration match DMs to contacts without an email address?+

The system uses Instagram handles or HubSpot Record IDs to match DMs to existing contacts. If no match is found, a new contact is created. You can merge records later once you collect the email.

How does automated DM logging work?+

Instagram DMs are logged in HubSpot as activities (notes) with the message text and date, similar to third-party SMS integrations.

Can users be segmented based on their DM content, without having their emails?+

Yes. If a user interacts with your content but hasn’t shared their email, their Instagram handle is logged, allowing you to track, follow up, and nurture.

What type of HubSpot subscription is required for the Instagram + HubSpot integration?+

The integration works with HubSpot’s Professional and Enterprise tiers across all hubs, including Sales Hub, Marketing Hub, Service Hub, and Content Hub. A minimum Professional subscription is required to access the necessary API capabilities and custom integration features.

Do I need to host the integration on your cloud environment?+

It’s up to you. We offer two hosting options:
Self-Hosting: Use your own cloud environment, such as AWS, Google Cloud Platform (GCP), or Microsoft Azure.
HubBase-Hosting: Let us host the integration for you on our secure AWS platform.

Do you offer bi-directional sync for HubSpot and Instagram?+

Yes! You’ll be able to send and receive Instagram DMs directly from HubSpot.

How does the HubSpot Instagram Integration simplify Instagram lead capture?+

It captures leads from Instagram directly within HubSpot, streamlining your workflows.

Can the integration capture and log direct messages received on Instagram?+

Absolutely. Instagram DMs are logged in HubSpot as activities, ensuring communication tracking is seamless.

Start your
free trial

Bring your Instagram conversations into HubSpot.

instagram-icon hubspot-icon Instagram <> HubSpot Integration