HubSpot Developers FAQs


How do I find HubSpot developers?

Have your HubSpot CMS project requirements and budget ready? Here are the resources to find a Hubspot developer that fits your needs:

  • HubBase HubSpot-certified developers
    Our experienced HubSpot developer team laser focuses on building websites in HubSpot CMS. We also focus on HubSpot CMS integration with other business platforms. 

    Set up a free 30-minute consultation call
    Get free recommendations based on your specific project needs. Our team will recommend best practices and help with execution to ensure you are able to achieve your business goals by leveraging the latest tech stack alongside HubSpot CMS.

  • Search HubSpot developers on LinkedIn
    Looking for an in-house resource? HubBase HubSpot developers work as an extension of your team. We create a join Slack channel and use a shared board for project management. This allows our clients to monitor progress in real-time and stay in constant communication with us. Alternatively, explore LinkedIn’s search engine or recruiter mode to find a qualified HubSpot developer.

  • Talent marketplaces like Upwork or Fiverr
    Explore the talent pool of gig marketplaces like Upwork, Fiverr, MarketerHire, etc. You can filter HubSpot developers based by your budget, reviews, level of expertise, country, and availability. These platforms allow you to post your project details and the talent either applies if they are interested, or you can invite them to work on your project.
  • Generalist HubSpot agencies      
    Explore this   list of agencies that may offer HubSpot CMS services alongside other solutions. Based on country, service expertise, and industry, you can pick and choose what works best for your business.


Is HubSpot developer accounts free?

Creating a HubSpot developer account is free. Set up a HubSpot Sandbox account where you can build custom apps, integrations, or websites. You can get support from the very active HubSpot community forum. A dedicated HubSpot Academy is available to help anyone get started with using HubSpot’s platform and its APIs. Additionally, HubSpot offers workshops and an ample amount of videos, articles, courses, and other educational materials to get creators familiar with HubSpot platform.

The greatest benefit of being a part of the HubSpot developer ecosystem is that it gives you exposure and access to their 100k+ customer base across the world. 


Is HubSpot a CMS?

Among other hubs (the latter is how HubSpot refers to its multiple products – notice the name!), HubSpot CMS is one of the products offered by HubSpot. The flexible content management platform adapts to your business and is designed to help you scale.

HubSpot CMS cost varies based on the plan you choose. But regardless of the CMS plan, qualified startups can benefit from a huge 90% discount. Take a look to see if your company qualifies

In the CMS, you can build landing pages, blogs, apps, and applications. HubSpot’s simple drag-and-drop editor allows creators and marketing teams to manage and update the website once it’s built by a professional HubSpot developer

HubSpot CMS also offers various native integrations with industry-leading platforms to help you develop powerful applications and adapt to your business workflows. You can expand and customize your website’s functionality via the robust API and build custom HubSpot API integrations

HubSpot CMS was voted as the #1 web content management system by G2.


What coding languages do HubSpot developers use?

Java is the language of choice by HubSpot for building reliable, fast and secure web applications. HubSpot CMS uses HubL or HubSpot Markup Language, which is an extension of Jinjava (a Jinja-based templating engine). It’s unique to HubSpot’s ecosystem and includes the usual features such as For Loops, variables, IF statements, macros, functions, etc. Note that some Jinja features are not supported.

Applications built with HubL are scalable and can be quickly tested and released. The wide availability of talented Java developers and ease of collaboration made Java an easy choice for HubSpot to adopt the programming language. HubSpot’s data-stores are also written in Java. The team creates a single set of high-quality components, libraries, abstractions, and frameworks, thus enabling faster development and releases. For providing dynamic capabilities across its platform, HubSpot uses JavaScript as its coding language of choice.

HubSpot CMS templates and modules are constructed of HubL, HTML5, CSS, and JSS, JQuery. It also uses a drag-and-drop editor which is designed in what you see is what you get (WYSIWYG) format. All the media files like PDFs, images, and videos get stored in the web-application-based file manager.

You can extend HubSpot’s features with its API, integrations, and app marketplace to build features beyond HubL’s capabilities.

Learn what separates HubSpot developers from other coders.

What does a HubSpot developer do?

A HubSpot developer is ideally a certified HubSpot professional who knows how to create applications, use APIs, provide custom integrations, and build websites using the latest tools offered by HubSpot. This includes the creation of landing pages, setting up CRM, designing blogs, optimizing for SEO, and building custom apps.

HubBase’s HubSpot developers start with a free HubSpot development consultation to understand your business requirements and to create a plan to best leverage HubSpot CMS in combination with other platforms to achieve the desired website functionality. By layering full-stack development on top of HubSpot CMS, our team can build anything, no matter how complex your functionality requirements are.

Other typical HubSpot development projects include:

Connect with HubBase to get dedicated HubSpot development support


What is the difference between SalesForce and HubSpot?

Both HubSpot and SalesForce offer powerful tools and solutions for marketing and sales, such as Customer Relationship Management (CRM), integrations, app marketplaces, and CMS. Both also have unique business use cases and differentiating features in their ecosystems that compete head-to-head. Make a decision on which platform to use based on your budget, time availability, and features required to solve the business problem.

Although Salesforce does offer a CMS solution, HubSpot CMS offers more advanced features and drag-and-drop functionality that allows creators to manage websites with ease.

Additionally, HubSpot offers more affordable options. In fact, the entire vision of the company was created to offer powerful business tools, previously only available to established companies with large budgets. HubSpot’s mission was to make enterprise-level tools accessible to startups and companies with smaller budgets. 


Does HubSpot offer an API?

HubSpot provides access to API integrations that allow developers to build powerful and custom business solutions. HubSpot API is free and offers 40,000 calls per day for free. Developers can find HubSpot API in the Settings option of HubSpot account under the Integrations menu.

The HubSpot API uses regular call features like GET, POST, DELETE, PUT, and error response. You can design custom workflows and trigger events across external applications. HubSpot offers extensive documentation, reference, and integration guides to help developers get familiar with the API ecosystem.

Can HubSpot integrate with Salesforce?

HubSpot provides native integration with Salesforce. This integration allows managing teams, workflows, and campaigns across marketing, sales, social media, CRM, services, and operations. For example, you can share the insights captured by HubSpot and feed them to Salesforce for using its advanced features for analysis.

To make this integration work, you need a Salesforce Professional account for their API access. Also, you can connect only one HubSpot account with one Salesforce instance.

A single contact sync can take up to four API calls per record, but this number varies depending on the API call limit. You can sync contacts, tasks, properties defined, activities, etc. It is advised to hire a professional HubSpot developer who can help you with the HubSpot-Salesforce integration.


Is there a HubSpot sandbox?

HubSpot provides a safe and dedicated Sandbox that you can use to experiment and iterate with your website design in the HubSpot CMS. 

HubSpot’s Sandbox also allows you to test integrations that it supports. You can check how the data flows in your designed workflow and fix any loopholes. Test templates, modules, and dynamic elements before making it live to your customers for a seamless user experience. HubSpot has also provided a Sandbox Academy Course to help you get started in using their test environment.

Using HubSpot Sandbox does not affect your main account or the production environment. You can easily test integrations, design websites, and optimize workflows to play with HubSpot’s features. The HubSpot Sandbox also allows you to sync data from the main account so that you can test your application in a real-scenario-like simulation environment.

The HubSpot standard sandbox account is available for all Enterprise customers across Marketing, Sales, Services, Operations, or CMS hubs. In addition, standard sandbox accounts are separate from app developer accounts (which are used to develop HubSpot integrations and apps).


HubSpot Developer Needed

We’re looking for a HubSpot developer extraordinaire to join our team. 

Are you a HubSpot CMS guru? We want to hear from you! Got HubSpot Development Certification? Even better. However, it’s not required--we know a great coder when we see one. Here's how we approach HubSpot web development

We’re looking for solid knowledge of HubSpot’s Markup Language HubL, JavaScript, NodeJS, and CSS. Experience in dynamic server-side language. Ability to build high-performance, reusable UI components in HubSpot CMS.

Familiarity with the HubSpot CMS technology stack, including protocols and website optimization techniques. Also, you should solid understanding of HubSpot local development. Knowledge of serverless technologies is a huge plus!

On top of that, you must have great communication skills. We’re a very close and passionate team. We believe that open and ongoing communication is the only way to provide the best services to our clients.

A strong understanding of security and performance fundamentals is essential. We write secure code. UI/UX best practices are essential as well. We work with mockups and HubSpot marketplace themes. The ability to transform design mockups to HubSpot CMS in a pixel-perfect manner is a must.

You must be a self-starter with excellent project management skills. Ability to work independently and QA your work meticulously.

We recently published a HubSpot Theme on the marketplace, and we’re planning to develop more. This could be one of your first projects!  

So if you got at least 2+ years of HubSpot development experience--send us a note! Please include examples of your work, as well as a description of your approach to technical project management. We’re looking forward to hearing from you:

Our Approach: we wrote an article on how to hire a HubSpot Developer. Title aside, the article contains a lot of insights on how we approach CMS development and our philosophy on coding in general--so check it out before you drop us a note!

Covered in the above article:
  • What sets HubSpot developers apart from other coders
  • Where can you hire a HubSpot developer
  • What are the typical responsibilities of a HubSpot developer
  • Should you hire a HubSpot developer on a full-time or freelance basis?
  • What to consider when interviewing a HubSpot developer
  • What questions to ask when interviewing a HubSpot developer
  • Hiring a certified HubSpot developer vs. a non-certified developer
  • How HubSpot CMS development certification works
  • Why hiring a HubSpot-certified developer is a good idea
  • How much does it cost to hire a HubSpot developer?
  • Why continue to take the HubSpot certification exam every year?

We'd love to hear from you!