HubSpot is a unique, powerful system. But it comes with a learning curve, even for the most experienced web developers. I’ve taken the HubSpot CMS Certification course four times—not because I couldn’t pass it the first three times, but because HubSpot CMS Certification expires every year. In that time, I have gained more expertise as a HubSpot developer.
Here’s what I’ve learned that can help you hire a HubSpot developer:
1. What sets HubSpot developers apart from other coders?
2. Where can you find HubSpot developers?
Depending on your budget and project needs, you have a variety of resources available. You can:
Reach out to other HubSpot certified agencies. This list, curated by HubSpot, names all the agencies that have gone through HubSpot’s certification process. You can narrow down the more than 5,000 options by skill level, budget, country, industry specialty, and more.
Check out Hubmatch. This database helps companies find full-time or contract HubSpot developers. You can find HubSpot developers according to their location or specialties. There is a mix of individual HubSpot developers and HubSpot development agencies able to take on projects of different sizes.
Find a developer on Upwork. This website gives you the flexibility to hire developers on a short- or long-term basis, as well as for one-time dev projects. It’s a great resource for finding HubSpot developers and professionals across a variety of fields. You can set your budget, the length of a project, and the skill level you need. Because UpWork is a popular platform, you will find HubSpot developers and professionals with a range of experience and backgrounds, so define your project carefully so that you can find the right mix of skill and expertise that you need.
3. What are the typical responsibilities of a HubSpot developer?
This will very much depend on a variety of factors, including your needs, the length of time you work with a HubSpot developer, and how your company is structured. To avoid misunderstandings or confusion, you should clearly define this role when hiring a developer on a full-time or contractor basis. This will guarantee that both of you are aware of expectations.
But generally, a developer can:
Create website pages, microsites, templates, and emails
Improve or rework your existing website
Partner with designers to carry out their vision
Develop full-stack web apps
Improve website performance
Integrate HubSpot with third-party platforms
Develop front-end code
Provide post-launch support
Identify and troubleshoot issues
Comply with accessibility guidelines
Test the site during development to find and fix bugs
Ensure multi-browser compatibility and performance
Help with HubSpot migration
4. Should you hire a HubSpot developer on a full-time or freelance basis?
This answer won’t be the same for any two companies. To make a decision, you need to consider what you’re looking for and what you can afford. Hiring a HubSpot developer on a freelance or part-time basis is good if you:
Have a smaller budget
Need a short-term project
Don’t require collaboration across teams
A full-time developer will have more intimate knowledge of your company. They’ll be able to better anticipate needs and find gaps, whereas a freelancer may not be able to see the full picture as clearly. A full-time developer is a good fit if you:
Can pay a full-time salary
Have more complex needs
Need someone else to own this space
Require constant communication
5. What should you consider when interviewing a web developer?
When conducting an interview, you want to get a sense of the developer’s technical skills, as well as their ability to communicate clearly.
Technology fit: The development professional you hire must understand your technology stack (i.e. MEAN). This will allow them to more easily transition into your workflow.
Organization: Good code and well-documented code are one and the same. Find a developer whose work can be understood by your team and any future developers with whom you may work.
Feedback: Both good and bad reviews from past clients can give you much-needed insight into a particular web developer’s abilities, work ethic, and approach to tasks. Paying attention to these details can help you make a wise decision.
Portfolio: Past projects allow you to assess the quality of a developer’s work and gain an understanding of their experience. Additionally, you can determine whether or not their work is in line with your current goals.
6. What questions should you ask when interviewing a HubSpot developer?
What approach do you take to designing a website? With this question, you give the developer an open-ended opportunity to describe their work process. The more technical details they include, the better. Look for developers who can give confident answers that are easy to understand. For example, as you talk to them, aim to learn:
Do they leverage HubSpot’s Modular Development approach when building websites? Last year, HubSpot introduced a concept of Modular Development, which is a variant of component-based software engineering. Modules are reusable components that can be leveraged in HubSpot templates and easily added to web pages via drag and drop. Modular development approach allows clients to manage their websites with ease. It dramatically reduces client’s dependency on their web developer by allowing clients to build landing pages (for example) simply by dragging and dropping modules onto the page. Modules are the most user-friendly way to code a website if you’re building the website for less technical clients, who plan to build their own pages.
Do they build websites from scratch or leverage pre-existing HubSpot themes?A well-coded theme (please reference the above bullet on modular development) can provide a relatively quick way to get the website up and running. However, using a theme may not be the best approach if you're working with strict brand design guidelines and want to build a custom website.
What’s your approach to user-friendly web design? One of the main benefits of HubSpot is the ability to create user-friendly websites. You want a developer who can leverage this feature. With this question, you can understand if the developer has a handle on the design elements that go into the finished product.
What are the benefits of HubSpot CMS? You want to hire a developer who understands that and is excited to work in HubSpot and knowledgeable about all of the features the platform offers. With this question, you can gauge both of these things.
What frameworks do you work with, and what are the pros and cons of each? Depending on your level of technical skill, you may want to throw in some technical questions during your interview. This is just one possible example. Look for not only correct answers but the ability to communicate technical information with ease.
7. Should you hire a certified HubSpot developer vs. a non-certified developer?
8. How does Hubspot’s CMS development certification work?
HubSpot’s certification course contains lessons and resources that prep web developers. Devs who are relatively new to the world of web development, or just to HubSpot CMS, can take the course. Although HubSpot does not list it as a requirement, it is my experience that knowledge of HTML and CSS is necessary before a dev starts the certification.
To get certified, developers must complete a series of lessons and pass an exam and practicum. The process is designed to demonstrate the following skills:
Understanding of HubL programming language
Understanding of programming concepts needed to use the CMS
Understanding of HubSpot philosophy and ability to develop with this in mind
Ability to program a website in HubL that meets HubSpot’s standards
Because all HubSpot developers are required to submit a practicum (i.e. a development project that meets HubSpot’s requirements), you can feel confident that all HubSpot certified developers can leverage the platform correctly.
9. Why is hiring a HubSpot-certified developer a good idea?
The developer you hire affects the outcome of your project, so make sure you allocate plenty of time to finding the right person. While there is an abundance of non-HubSpot-certified developers capable of building a website in the CMS, HubSpot has developed a variety of assets and advanced tools specific to its CMS, which has a learning curve.
10. How much does it cost to hire a HubSpot developer?
The cost to hire a HubSpot developer varies. On UpWork, for example, developers’ rates range anywhere from about $30 and hour to more than $150 an hour.
To find what works for you, consider your budget, the scope of the project, and the developer’s location and experience level. This will influence what you spend on a HubSpot developer. But as HubSpot suggests, this is an area that you do not want to skimp on because the final project may not be up to your standards.
11. Why do I continue to take the HubSpot certification exam every year?
It allows me to stay on top of all the latest tools that HubSpot introduces. It helps me streamline our development process. This leads to an increase in productivity. In turn, this means faster turnarounds on projects and direct cost savings for our clients.