Ali Owais
By:  Ali Owais

Published: October 3, 2023


Last Updated: April 4, 2024

Salesforce and HubSpot Integration: A Hassle-Free Guide
Salesforce and HubSpot Integration: A Hassle-Free Guide

In this article

Salesforce and HubSpot Integration: A Quick Guide

Discover the benefits and steps to achieve seamless Salesforce HubSpot integration.

A cloud-native solution, Salesforce has transformed the CRM domain. Renowned for its extensive clientele, it's the top choice for many when considering sales automation, customer data, and analytics.

Emerging as a strong contender, HubSpot is synonymous with inbound marketing. More than just a CRM, it's a complete marketing suite, offering tools for email marketing, content management, and lead tracking. HubSpot has made CRM accessible to startups and smaller businesses, matching features once exclusive to big enterprises.

Why Integrate Salesforce and HubSpot?

  • Data Centralization:
    Salesforce HubSpot integration ensures a unified view of marketing and sales data, eliminating the need to switch between platforms.
  • Enhanced Collaboration:
    Merging marketing tools with sales data results in a continuous information flow, fostering team collaboration.
  • Automated Workflows:
    Integrating these platforms automates tasks like lead scoring and data entry.

Steps to Achieve Salesforce HubSpot Integration

Step 1: The Blueprint

  • Document fields for synchronization.
  • Determine sync frequency.
  • Identify team members requiring access.

Step 2: The Setup

  • Install required plugins/apps.
  • Map data fields.
  • Set synchronization rules.

Step 3: The Test Drive

  • Add sample contacts.
  • Verify synchronization accuracy.
  • Check for data mismatches.

Step 4: Deploying Integration

  • Launch the integration post-testing.
  • Periodically review and adjust.

Advanced Integration Features

  • Bi-directional Sync:
    Ensures real-time data updates between Salesforce and HubSpot.
  • Field Mapping Customization:
    Customize field correspondence between Salesforce and HubSpot for data uniformity.
  • Historical Sync:
    Incorporate past data for a holistic customer view.
  • Trigger-based Actions:
    Initiate actions in one platform based on triggers from the other.

Challenges in Salesforce HubSpot Integration (and Solutions)

  • Data Duplication: Use unique identifiers and deduplication rules.
  • Sync Conflicts: Designate a primary platform or set conflict resolution rules.
  • Custom Field Mapping Issues:Conduct regular audits and maintain clear documentation.
  • API Limitations: Monitor API calls and adjust integration frequency.

FAQs on Salesforce HubSpot Integration

  • How are duplicate records managed?
    HubSpot deduplicates based on email addresses.
  • Can Salesforce person accounts sync to HubSpot?
    Yes, they sync as separate company and contact records in HubSpot.
  • How is email unsubscribed status synchronized?
    Unsubscribed status in one platform updates the other.
  • How does HubSpot recognize and synchronize Salesforce owners?
    HubSpot syncs owner data from Salesforce to its owner property.
  • Can I customize which fields are synchronized between the platforms?
    Yes, field mapping customization allows you to define how specific fields in Salesforce correspond to fields in HubSpot.
  • How often does the data sync between Salesforce and HubSpot?
    The sync frequency can vary based on your integration settings, but it's typically near real-time or at scheduled intervals.
  • How are duplicate records managed in the integration?
    HubSpot deduplicates Salesforce leads/contacts based on unique identifiers, typically email addresses, to ensure data integrity.
  • What happens if there's a conflict in data between the two platforms?
    You can set up conflict resolution rules or designate a master platform to determine which data should prevail in case of discrepancies.
  • Can Salesforce opportunities impact HubSpot contact lifecycle stages?
    Yes, with the right settings, Salesforce opportunities marked as "Closed/Won" can influence the lifecycle stage of associated HubSpot contacts.
  • Are there any API limitations to be aware of during integration?
    Both platforms have API call limits. It's essential to monitor API usage and optimize integration frequency to avoid reaching these limits.
  • How does email unsubscribed status sync between Salesforce and HubSpot?
    If a contact unsubscribes from emails in one platform, the integration ensures the other system is updated accordingly, maintaining compliance with email marketing regulations.
  • Can I integrate historical data, not just new entries?
    Yes, the integration allows for historical sync, ensuring a comprehensive view of past customer interactions.
  • Are there any potential roadblocks or challenges in the integration process?
    Common challenges include data duplication, sync conflicts, custom field mapping issues, and API limitations. However, with proper setup and best practices, these can be effectively managed.
  • How do I handle custom fields in Salesforce when integrating with HubSpot?
    Custom field mapping allows you to define how custom fields in Salesforce correspond to fields in HubSpot, ensuring data consistency.
  • Does the integration support Salesforce Government Cloud?
    Yes, the integration is compatible with Salesforce Government Cloud, allowing even government entities to benefit from this integration.
  • How can I ensure a smooth integration experience?
    Regular audits, staying updated with platform versions, proper team training, and maintaining an open feedback loop are crucial for a seamless integration experience.

Tips for a Smooth Salesforce HubSpot Integration Experience

  • Regular Audits: Ensure data consistency in both platforms.
  • Stay Updated: Use the latest versions of both platforms and integration tools.
  • Training: Educate your team about both systems and their integration.
  • Feedback Loop: Gather team feedback for continuous improvement.

While Salesforce and HubSpot are potent individually, their integration can elevate businesses. However, a strategic approach is crucial to tap into the full potential of Salesforce HubSpot integration.

Connect with our team to build your custom Salesforce HubSpot integration.