Customer Story

Brandywine

Services Provided:

- Seamless Lead Management

- HubSpot Zillow Integration

- HubSpot Rently Integration

 

How Brandywine Homes Transformed Lead Tracking with HubBase

The Challenge

Brandywine Homes had a problem: their leads from Zillow and Rently weren’t syncing with HubSpot or their property management software, Yardi. Marketing campaigns lacked accurate data, sales teams struggled to track engagement, and manual work slowed everything down.

Maylis, Brandywine’s Director of Marketing, knew something had to change.

The Solution

Brandywine turned to HubBase to build a real-time, automated sync between Rently, Zillow, and HubSpot CRM—no more lost leads, no more manual entry.

How We Did It:

  • ✔ Webhook-Powered Automation – Leads flow instantly into HubSpot, triggering segmentation and follow-ups.
  • ✔ Data Accuracy, No Workarounds – No more broken connections or unreliable manual imports.
  • ✔ Secure, On-Prem Deployment – Ensuring full data ownership and compliance.

The Result

  • ✅ Real-Time Lead Sync – Zillow & Rently leads now appear instantly in HubSpot, fully categorized.
  • ✅ Smarter Campaigns – Sales and marketing teams leverage accurate data for better outreach.
  • ✅ Higher Conversions – With a clear view of lead behavior, follow-ups are targeted and effective.

What Brandywine Homes Had to Say

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Maylis, Director of Marketing, Brandywine Homes

The integration exceeded our expectations. HubBase handled everything—from strategy to execution—with clear communication and flawless execution. We got exactly what we needed.

Looking for Smarter Lead Management?

Your leads deserve better than spreadsheets and disconnected tools. Let’s build an integration that actually works.

The Challenge: Connecting Disjointed Systems

Maylis, Director of Marketing at Brandywine Homes, faced a critical hurdle: their property management software, Yardi, wasn’t integrating with Rently or Zillow. This gap created inefficiencies in lead tracking and disorganized workflows, hindering sales and marketing efforts.

The Solution: HubSpot Integration with Rently and Zillow

HubBase built an integration to sync Rently, and Zillow leads directly with HubSpot CRM. By using webhook architecture, the solution enabled real-time lead tracking and segmentation, providing actionable data to optimize marketing and sales.

The Results: Faster, Smarter Operations

The integration delivered measurable results:

  • Real-Time Lead Sync: Rently and Zillow leads are automatically updated in HubSpot, eliminating manual entry
  • Targeted Marketing: Accurate lead segmentation allowed for precise, data-driven campaigns.
  • Improved Customer Engagement: Sales teams gained a complete view of lead activity for better communication and conversions.

Reliable and Secure Integration

HubBase implemented:

  • Automated Testing: To ensure continuous performance.
  • Webhook Architecture: For real-time updates and business continuity.
  • On-Premises Data Control: Deployed in Brandywine’s environment for full data security.

“The integration exceeded our expectations,” said Maylis, Director of Marketing at Brandywine Homes. “HubBase’s clear communication and proactive coordination with our team made the process seamless and efficient. We got exactly what we needed.”

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Conclusion: Results-Driven Solutions

HubBase’s integration equipped Brandywine Homes with real-time data and efficient lead management, streamlining operations and enhancing customer engagement.

Looking to optimize your processes? Let’s make it happen!