- HubSpot CMS Development
- Shopify Development
- HubSpot / Shopify Integration
When Vishnu Potini took over the family business, Hale Cosmeceuticals, he wanted to modernize the brand—starting with the website. As he was taking customer orders over the phone, Vishnu envisioned an ecommerce website focused on user experience first.
Vishnu, who was looking for a powerful CRM, turned to HubSpot. So when he sought to rebuild the Hale Cosmeceuticals website, he decided to keep everything on one platform and use HubSpot CMS. He looked for developers who were experts at HubSpot CMS, which led him to HubBase.
A modern, easy-to-manage website built in HubSpot CMS that is seamlessly integrated with Shopify to provide website visitors with an intuitive online shopping experience.
In just four months after the website lunch, around 40%–50% of Hale Cosmeceuticals’ customers were placing orders directly on the website.
About Hale Cosmeceuticals
More than three decades ago, Vishnu’s father, a formulation chemist, launched Hale Cosmeceuticals. The business was a truly family-operated venture and continues to be. Eventually, Hale Cosmeceuticals grew and its products are now available domestically and internationally to major companies. The Illinois-based company is on the cutting edge of the skin care industry, and Vishnu set out to push the rest of the company forward. He particularly focused on their website — one of the best ways to make a memorable first impression on potential customers.
Vishnu Potini, President of HNC Products, Inc.
Vishnu Potini studied biology at Northwestern University, and after attending medical school at Emory University, Vishnu went into orthopedics. Later, in 2019, he took over the family business and became the President of Hale Cosmeceuticals. In 2020, he went back to school to get his MBA at Kellogg School of Management to help him transition from being a surgeon to running a business.
How It Started
Through trade shows and word-of-mouth referrals, Hale Cosmeceuticals has grown and built a dedicated customer base in the last three decades. In the beginning, their website wasn’t essential to running the business. But that changed when COVID-19 started.
Wow, we are so incredibly grateful to have found HubBase to do our website design and development! We admittedly were very nervous to abandon our old website and do a total redesign and rebuild of our entire website UI/UX.
HubBase stepped up to the challenge and, through its technical expertise, delivered a high-performing website and ecommerce store. “When I first met with HubBase, they demonstrated their expertise with HubSpot. They had a plan as to how they were going to integrate all our asks with HubSpot. This was a new thing for us, and we didn’t know how to do what we needed. They have proven that when it comes to major updates or improvements, we have to come back to HubBase.”