Val Stepanova
By:  Val Stepanova

Published: April 25, 2023


Last Updated: May 9, 2024

Maximize Your Marketing Potential with Marketing Hub + HubSpot CMS
Maximize Your Marketing Potential with Marketing Hub + HubSpot CMS

In this article

If you’re using HubSpot Marketing Hub but feeling like there's a void in your marketing efforts – you’re not alone. The good news is – HubSpot CMS may just be the tool to fill that gap. Here’s where the combination of Marketing Hub and HubSpot CMS can take you:

  1. Content is ‘Google food.’ (Note that I say Google, as even today, with generative ai technologies, Google is the de facto standard).
  2. You need to understand what keeps your audience up at night and create educational content that addresses their concerns.
  3. Inbound is the most cost-effective marketing acquisition channel — no need to pay per view or click. You gain new visitors and customers for gain new visitors and customers for free (or for the cost of a blog article).
  4. Consider using HubSpot (as a startup, you can get a 90% discount)


We migrated many businesses to HubSpot CMS and watched how combining HubSpot Marketing Hub and HubSpot CMS created powerful marketing and content solution that helped our customers reach their target audience and drive more sales. Here are a few benefits you can expect:

  • Create and publish content easily:
    HubSpot CMS simplifies content publishing with the drag-and-drop interface. With pre-built templates and modules, non-technical creators can effortlessly build responsive pages and publish content.
  • In-depth SEO optimization:
    HubSpot CMS offers SEO optimization through page suggestions and checklists, leading to increased site traffic and organic reach and maximizing your content’s effectiveness.
  • Personalize your content:
    HubSpot Marketing Hub lets you segment your audience based on things like location, job title, and past interactions. And with HubSpot CMS, you can create highly targeted, dynamic content that speaks directly to your audience.
  • Convert more leads:
    By tracking your customers' behavior and preferences, HubSpot Marketing Hub can help you identify the most promising leads and guide them through the sales funnel. And with HubSpot CMS, you can create landing pages and forms that are optimized for conversions, making it even easier to close deals.


  • Get deeper analytics:
    With HubSpot Marketing Hub and HubSpot CMS, you can track metrics like website traffic, email open rates, and conversion rates, all in one place. This makes it easy to measure the ROI of your marketing efforts and make data-driven decisions to drive more revenue.

Let’s unleash the compound might of HubSpot Marketing Hub & HubSpot CMS.