Published: June 23, 2022

Webflow vs. HubSpot: How the Two Platforms Compare

Business owners have several options when it comes to website building and hosting, including Webflow and HubSpot. While we’re partial to the latter (even our name draws from HubSpot’s), we know there are several benefits to Webflow. Here’s a look at what Webflow does best, where it can improve, and how it compares to HubSpot.

What Is Webflow?

Launched in 2013, Webflow is a no-code platform that enables people to build websites, even if they do not understand how to code. Webflow has CMS (content management system), e-commerce, and SEO capabilities.

What Is HubSpot CMS?

Built on HubSpot’s CRM platform, the HubSpot CMS Hub is a cloud-based content management system. The impressive all-in-tool tool lets you manage all aspects of your website—such as media management, marketing, and website analytics—and scales as you grow.

Where Webflow Wins

Webflow is a powerful platform that users of all skill levels can navigate. It has several strengths, including:

  1. Autonomy: With robust designer and editor tools, website owners can manage website design and content on their own.
  2. Engaging pages: With the Webflow CMS feature, website owners can create dynamic content (such as interactions and scroll-based parallax animations) and data-driven pages.
  3. World-class support: Whether a user needs help with animations or e-commerce, the platform provides top-notch support.
  4. Affordable pricing: Webflow offers four different plans, starting at $15/month (or $12/month if paid annually). HubSpot has three plans, starting at $50/month (or $45/month if paid annually).
  5. Template marketplace: The templates make it easier for users to build websites. And because they are code-free, users can customize them to their own liking and to fit their needs.
  6. Staging environment: Staging environments are important for a seamless, functional website. It gives users the opportunity to eliminate errors or other bugs.
  7. A true codeless platform: You don’t need any coding skills to create website on Webflow.

Where HubSpot Wins

As strong as Webflow is, there are a few key areas where the platform underperforms, especially when compared to HubSpot. Here is where HubSpot delivers:

  1. Analytics: Webflow has no out-of-the-box analytics, unlike the HubSpot CMS, which gives marketers a full look at how users interact with their websites. HubSpot provides visibility into website traffic by topic cluster, country, and more.
  2. CRM and marketing: Webflow doesn’t have built-in CRM (customer relationship management) or marketing tools. HubSpot, on the other hand, does because the website is built to accommodate the needs of marketers.
  3. Native membership feature: With HubSpot, you can create gated content for members, allowing you to offer incentives for customers who sign up or pay for a subscription. Webflow doesn’t have a native membership feature. It is, however, going to offer one soon.
  4. Greater control: While Webflow’s codeless platform gives anyone the ability to build a website, it is also one of its weaknesses. It means you can’t create custom complex features; control your code to make it more responsive, accessible, or SEO-friendly; create modular programming; use modern development tools and processes; stack the modern technologies and frameworks at the top of Webflow. You also can’t control global style setting features, which may result in inconsistent styles on a website. All of these missing elements you can control on HubSpot.
  5. Relational Database: Webflow CMS doesn’t have relational database features found in HubDB support. Represented much like a spreadsheet, HubDB enables you to use the rows, columns, and cells of a table in a variety of ways, including to pull data into the CMS. You can create 10,000 rows per table and have as many as 1,000 tables per account.
  6. Long-term possibilities: Overall, Webflow isn’t as flexible as HubSpot CMS. That means that as your website grows, it may not be able to keep up with your needs. HubSpot, on the other hand, is designed to scale with your website.

Bottom Line

Webflow is a robust platform that offers a lot of important features. However, if you want the most control and flexibility, HubSpot offers more of the tools you need.

You can house all your data under roof and get a complete view of your website, your clients, and how your clients engage with every piece of your web content in one place. HubSpot was also built for marketers, and for that reason, it’s designed to give you an edge in SEO, even if you don’t speak SEO. You can connect HubSpot to other platforms or tools, develop custom CRM objects, or custom apps. And with responsive templates and security as top priorities, HubSpot has you covered from all angles.

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