HubSpot Brightcove Integration

Connect Brightcove with HubSpot

Fully Secure Integration

Scalable & Fast

Support Included

HubSpot logo

Examples of Integration Workflow Triggers and Actions

New Video Uploaded

This trigger activates when a new video is uploaded to Brightcove, enabling immediate actions in HubSpot, such as creating a new marketing campaign or updating contact records based on video interactions.

Video Played

Activated when a video is played by a contact in Brightcove, this trigger can update contact records in HubSpot and trigger follow-up actions, such as personalized email sequences or lead scoring adjustments.

Video Completed

This trigger occurs when a contact completes watching a video in Brightcove, facilitating follow-up actions in HubSpot, such as sending a follow-up email with additional resources or scheduling a sales call.

Video Engagement Data Updated

Triggered by updates to video engagement data in Brightcove, this action can update contact records in HubSpot and trigger automated workflows based on viewer behavior and engagement levels.

New Playlist Created

This trigger fires when a new playlist is created in Brightcove, enabling corresponding actions in HubSpot, such as updating content offers or triggering targeted marketing campaigns based on playlist themes.

Video Tag Added

Activated by the addition of a tag to a video in Brightcove, this trigger can update contact records in HubSpot and trigger follow-up actions, such as adding contacts to specific marketing segments or triggering personalized content offers.

New Video Comment Added

This trigger occurs when a new comment is added to a video in Brightcove, facilitating engagement and follow-up actions in HubSpot, such as responding to comments or initiating customer feedback requests.

Video Analytics Report Generated

Triggered by the generation of a video analytics report in Brightcove, this action can update contact records in HubSpot and trigger follow-up actions, such as adjusting marketing strategies or optimizing video content based on performance metrics.

New Player Created

This trigger fires when a new player is created in Brightcove, facilitating player management and enabling corresponding actions in HubSpot, such as updating player records or initiating marketing campaigns.

Video Analytics Updated

Activated by updates to video analytics data in Brightcove, this trigger ensures real-time synchronization of viewer engagement metrics and lead generation data with HubSpot for comprehensive reporting and analysis.

Trusted by hundreds of organizations

  • Vendr logo
  • Xero-svg
  • Semrush logo
  • edx logo
  • ibm-svg
  • Ep wealth logo
  • Gympass logo
  • Virsec-icon

WORK WITH US

chatbot avatar
HubBase AI Assistant

Powered by open AI | HubSpot

Got more questions?

 

Frequently Asked Questions

By integrating HubSpot with Brightcove, marketers can seamlessly manage and track video content within their campaigns, allowing for more targeted and engaging video marketing strategies.
Yes, the integration allows you to track video engagement data, such as plays, completions, and interactions, from Brightcove within HubSpot, providing valuable insights for lead nurturing and optimization.
Yes, video interactions, such as plays, completions, and comments, are automatically synchronized between HubSpot and Brightcove, ensuring accurate tracking and analysis of viewer engagement.
By leveraging Brightcove's video analytics within HubSpot, marketers can analyze viewer behavior, engagement levels, and performance metrics to optimize video content, improve viewer engagement, and drive better results for their marketing efforts.
Absolutely, you can set up personalized follow-up actions in HubSpot triggered by specific video engagement data from Brightcove, such as sending targeted emails or adjusting lead scoring criteria based on viewer behavior.
Yes, the integration supports lead nurturing efforts by providing insights into lead engagement with video content, allowing for personalized follow-up actions and more effective lead nurturing strategies.
Yes, integrating Brightcove with HubSpot's marketing tools allows for more engaging and targeted video marketing campaigns, as well as seamless tracking and analysis of video performance within your marketing efforts.
By leveraging insights from Brightcove's video analytics within HubSpot, marketers can identify trends, preferences, and areas for improvement in video content, allowing for optimized video strategies and improved viewer engagement.
Yes, you can segment contacts in HubSpot based on their video engagement data from Brightcove, allowing for targeted marketing campaigns and personalized follow-up actions based on viewer behavior and preferences.
The integration benefits overall marketing performance by providing valuable insights into video engagement, allowing for more targeted and effective marketing strategies, improved lead nurturing, and better results for your marketing efforts.