Sync Instagram DMs In HubSpot

Teams that level up HubSpot development support with HubBase

Example Workflow Triggers and Actions

Available via Custom Integration. Request a Quote.

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New Post by Account

Triggered when a new post is made by the connected Instagram account. HubSpot actions may include lead creation or social media engagement tracking.

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New Follower Acquired

Activated when a new follower is acquired on Instagram. Useful for updating contact records and initiating welcome workflows.

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Post Liked/Commented

This trigger occurs when a post from the connected account is liked or commented on. HubSpot actions may include engagement tracking and lead scoring.

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Post Contains Specific Hashtag

Triggered when a post contains a specific hashtag. HubSpot actions may include lead creation or triggering targeted campaigns.

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User Mentioned in Post

This trigger activates when a user is mentioned in a post. HubSpot actions can include updating contact records and initiating engagement workflows.

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Post Deleted on Instagram

Activated when a post is deleted on Instagram. HubSpot actions may include updating records or sending notifications.

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New Instagram Story Posted

This trigger occurs when a new Instagram story is posted. HubSpot actions may include updating contact properties or triggering workflows.

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Profile Updated on Instagram

Activated when there are updates to the connected Instagram profile. HubSpot actions may include updating contact records or triggering notifications.

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Customer Reviews

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John Karger

"They excel in communicating directly with clients and third-party software providers."


Illumine8

"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.

John Karger

"We highly recommend HubBase."


Oaksmith Yachts

HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

John Karger

"HubBase is by far the best company I've had the privilege to collaborate with"


Amobee

Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

John Karger

"An Amazing Partner!"


GossRV

The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

John Karger

"Quick, Quality Dev Work."


Profile Plan

I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

John Karger

"I would absolutely hire them again!”


Dillon Jones, LLC

“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

John Karger

"I highly recommend working with this team."


Perl Street

HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

John Karger

"They excel in communicating directly with clients and third-party software providers."


Illumine8

"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.

John Karger

"We highly recommend HubBase."


Oaksmith Yachts

HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

John Karger

"HubBase is by far the best company I've had the privilege to collaborate with"


Amobee

Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

John Karger

"An Amazing Partner!"


GossRV

The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

John Karger

"Quick, Quality Dev Work."


Profile Plan

I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

John Karger

"I would absolutely hire them again!”


Dillon Jones, LLC

“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

John Karger

"I highly recommend working with this team."


Perl Street

HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

Instagram logo

Instagram + HubSpot

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Visual Social Listening

Integrate Instagram visuals into HubSpot to gain a comprehensive view of social media interactions and customer engagement.

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Automate Social Campaigns

Trigger HubSpot workflows based on Instagram interactions for efficient automation of social media campaigns.

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Instagram Lead Capture

Effortlessly capture and manage leads from Instagram within your HubSpot environment.

Why BaseIQ Outperforms HubSpot’s Native Instagram Integration

Feature / Aspect HubSpot Native Integration BaseIQ Integration
Contact Creation

Logs Instagram messages into the social inbox, but contact isn’t auto-created (manual association needed).

Automatically creates a HubSpot contact when a new DM arrives, along with the message.

Permissions

Requires a broad set of generic permissions through Facebook/Meta APIs.

Lightweight setup — only asks for essential permissions, keeping it minimal.

Privacy & Control

Data flows through HubSpot’s default social inbox with limited customization/control.

Provides greater privacy and control over how data is captured, mapped, and stored.

Support

Standard HubSpot support (ticket-based, community-driven, no dedicated rep).

1:1 dedicated support — direct help for setup, troubleshooting, and optimization.

Hubspot integration FAQs

What properties and actions are transferred from Instagram to HubSpot?

The HubSpot Instagram integration captures and syncs the following properties from Instagram to HubSpot: First Name (automatically captured from the Instagram profile to personalize communications), Last Name (captured from the Instagram profile when available to create complete contact records), Message (full content of all direct messages sent to your Instagram account, maintaining complete conversation history for reference and compliance), and Instagram Handle (the unique Instagram username serving as a persistent identifier allowing you to log anonymous leads and match them to emails when they convert later). This comprehensive data capture enables you to maintain a complete conversation history and lead record within HubSpot without requiring email addresses upfront.

Ask your question  

Is the pricing a one-time fee or a recurring payment?

The Instagram + HubSpot integration pricing is a recurring monthly payment of $100 per month, billed automatically each month. This subscription includes 10,000 messages per month, unlimited users, and free custom onboarding. There are no long-term contracts or hidden fees, and you can cancel anytime. If you exceed your monthly message limit, you can upgrade to a higher tier or purchase additional message blocks as needed. The monthly billing model allows you to scale your integration as your business grows.

Ask your question  

How does the integration match DMs to contacts without an email address?

The integration uses the Instagram Handle as a unique identifier to create and match contacts in HubSpot. When a direct message arrives from an Instagram user, the system automatically creates a HubSpot contact record using their Instagram Handle as the primary identifier. The contact record includes the first name, last name, and message content. When that user later provides their email address through a form submission, purchase, or other interaction, the integration intelligently matches the Instagram Handle to the email address and merges the contact records, creating a unified customer profile. This allows you to track the complete customer journey from initial Instagram engagement through conversion.

Ask your question  

How does automated DM logging work?

Automated DM logging works by continuously monitoring your connected Instagram account for incoming direct messages. When a new DM arrives, the integration automatically captures the message content, sender information, and timestamp, then logs it directly into HubSpot. The system creates or updates the corresponding contact record with the message, maintaining a complete conversation history. This happens in real-time without any manual intervention required. All messages are logged in a structured format within HubSpot, allowing your team to view the full conversation thread and respond directly from HubSpot. This eliminates the need to switch between Instagram and HubSpot, improving team efficiency and ensuring no messages are missed.

Ask your question  

Can users be segmented based on their DM content, without having their emails?

Yes, users can be segmented based on their DM content even without email addresses. Since the integration logs all direct message content into HubSpot contact records, you can create segments based on message keywords, sentiment, questions asked, or topics discussed. For example, you can segment users who asked about pricing, inquired about specific products, or expressed particular interests. These segments can be created using HubSpot's list or workflow features based on the message content stored in the contact record. This allows you to trigger targeted workflows, send personalized responses, or nurture leads based on their Instagram interactions, all without requiring email addresses upfront. Once users provide their email addresses, they remain in their created segments for continued personalized engagement.

Ask your question  

What type of HubSpot subscription is required for the Instagram + HubSpot integration?

The Instagram + HubSpot integration works with HubSpot's Professional and Enterprise tiers of the Sales Hub, Marketing Hub, or Service Hub. You need at least a Professional subscription to access the necessary API capabilities and custom integration features. The integration does not work with the free HubSpot tier due to API limitations. If you have a Starter subscription, you'll need to upgrade to Professional to use this integration. The integration is compatible with all HubSpot portals that have Professional or higher subscriptions, allowing you to manage Instagram communications within your existing HubSpot ecosystem.

Ask your question  

Do I need to host the integration on your cloud environment?

No, you do not need to host the integration on your own cloud environment. HubBase handles all hosting and infrastructure management for the Instagram + HubSpot integration. The integration is fully hosted and maintained on our secure cloud infrastructure, which means you don't need to worry about server setup, maintenance, security patches, or scalability. All you need to do is connect your Instagram account and HubSpot portal, and the integration runs automatically. This managed service approach reduces your technical overhead and ensures the integration is always running reliably with minimal downtime. Our team monitors the integration 24/7 and handles any updates or improvements automatically.

Ask your question  

Do you offer bi-directional sync for HubSpot and Instagram?

Yes! Our integration supports bi-directional sync between HubSpot and Instagram. This means any conversation started on Instagram will automatically appear in HubSpot, and replies you send from HubSpot will be delivered directly back to Instagram keeping all communication in perfect sync.

Ask your question  

How does the HubSpot Instagram Integration simplify Instagram lead capture?

The HubSpot Instagram Integration simplifies lead capture by automatically converting Instagram direct messages into HubSpot contacts without requiring email addresses upfront. When potential customers message your Instagram account, they're instantly added to your HubSpot database with their Instagram Handle, name, and message content. This eliminates manual data entry and ensures no leads are lost due to oversight. You can immediately trigger HubSpot workflows based on their inquiry, send personalized responses, and nurture them through your sales process. The integration also enables visual social listening, allowing you to see Instagram interactions alongside traditional CRM data. This unified view helps your team understand customer intent and respond faster, ultimately increasing conversion rates and improving the customer experience.

Ask your question  

Can the integration capture and log direct messages received on Instagram?

Yes, the integration can capture and log all direct messages received on your Instagram account. Every incoming DM is automatically captured with full message content, sender information, timestamp, and any media attachments. The messages are logged directly into the corresponding HubSpot contact record, creating a complete conversation history. Your team can view all messages in chronological order within HubSpot, making it easy to understand the full context of customer conversations. The integration also allows your team to respond to messages directly from HubSpot, keeping all communication in one place. This comprehensive message logging ensures you have a complete audit trail of all Instagram communications and can track customer interactions throughout their journey.

Ask your question  

How does the Instagram and HubSpot integration setup work?

The Instagram and HubSpot integration setup is straightforward and includes free custom onboarding. Here's how it works: First, you connect your Instagram Business Account by authorizing the integration through Instagram's authentication system. Next, you connect your HubSpot account by granting the necessary API permissions. Our team then configures the integration to match your specific business needs, including setting up contact property mappings and workflow triggers. During the free custom onboarding, we ensure everything is configured correctly and test the integration with your team. We provide training on how to use the integration, manage incoming messages, and set up automated workflows. The entire setup typically takes 1-2 business days, and our dedicated support team is available throughout the process to answer questions and ensure a smooth implementation.

Ask your question  

The HubSpot Instagram integration captures and syncs the following properties from Instagram to HubSpot: First Name (automatically captured from the Instagram profile to personalize communications), Last Name (captured from the Instagram profile when available to create complete contact records), Message (full content of all direct messages sent to your Instagram account, maintaining complete conversation history for reference and compliance), and Instagram Handle (the unique Instagram username serving as a persistent identifier allowing you to log anonymous leads and match them to emails when they convert later). This comprehensive data capture enables you to maintain a complete conversation history and lead record within HubSpot without requiring email addresses upfront.

Ask your question  

The Instagram + HubSpot integration pricing is a recurring monthly payment of $100 per month, billed automatically each month. This subscription includes 10,000 messages per month, unlimited users, and free custom onboarding. There are no long-term contracts or hidden fees, and you can cancel anytime. If you exceed your monthly message limit, you can upgrade to a higher tier or purchase additional message blocks as needed. The monthly billing model allows you to scale your integration as your business grows.

Ask your question  

The integration uses the Instagram Handle as a unique identifier to create and match contacts in HubSpot. When a direct message arrives from an Instagram user, the system automatically creates a HubSpot contact record using their Instagram Handle as the primary identifier. The contact record includes the first name, last name, and message content. When that user later provides their email address through a form submission, purchase, or other interaction, the integration intelligently matches the Instagram Handle to the email address and merges the contact records, creating a unified customer profile. This allows you to track the complete customer journey from initial Instagram engagement through conversion.

Ask your question  

Automated DM logging works by continuously monitoring your connected Instagram account for incoming direct messages. When a new DM arrives, the integration automatically captures the message content, sender information, and timestamp, then logs it directly into HubSpot. The system creates or updates the corresponding contact record with the message, maintaining a complete conversation history. This happens in real-time without any manual intervention required. All messages are logged in a structured format within HubSpot, allowing your team to view the full conversation thread and respond directly from HubSpot. This eliminates the need to switch between Instagram and HubSpot, improving team efficiency and ensuring no messages are missed.

Ask your question  

Yes, users can be segmented based on their DM content even without email addresses. Since the integration logs all direct message content into HubSpot contact records, you can create segments based on message keywords, sentiment, questions asked, or topics discussed. For example, you can segment users who asked about pricing, inquired about specific products, or expressed particular interests. These segments can be created using HubSpot's list or workflow features based on the message content stored in the contact record. This allows you to trigger targeted workflows, send personalized responses, or nurture leads based on their Instagram interactions, all without requiring email addresses upfront. Once users provide their email addresses, they remain in their created segments for continued personalized engagement.

Ask your question  

The Instagram + HubSpot integration works with HubSpot's Professional and Enterprise tiers of the Sales Hub, Marketing Hub, or Service Hub. You need at least a Professional subscription to access the necessary API capabilities and custom integration features. The integration does not work with the free HubSpot tier due to API limitations. If you have a Starter subscription, you'll need to upgrade to Professional to use this integration. The integration is compatible with all HubSpot portals that have Professional or higher subscriptions, allowing you to manage Instagram communications within your existing HubSpot ecosystem.

Ask your question  

No, you do not need to host the integration on your own cloud environment. HubBase handles all hosting and infrastructure management for the Instagram + HubSpot integration. The integration is fully hosted and maintained on our secure cloud infrastructure, which means you don't need to worry about server setup, maintenance, security patches, or scalability. All you need to do is connect your Instagram account and HubSpot portal, and the integration runs automatically. This managed service approach reduces your technical overhead and ensures the integration is always running reliably with minimal downtime. Our team monitors the integration 24/7 and handles any updates or improvements automatically.

Ask your question  

Yes! Our integration supports bi-directional sync between HubSpot and Instagram. This means any conversation started on Instagram will automatically appear in HubSpot, and replies you send from HubSpot will be delivered directly back to Instagram keeping all communication in perfect sync.

Ask your question  

The HubSpot Instagram Integration simplifies lead capture by automatically converting Instagram direct messages into HubSpot contacts without requiring email addresses upfront. When potential customers message your Instagram account, they're instantly added to your HubSpot database with their Instagram Handle, name, and message content. This eliminates manual data entry and ensures no leads are lost due to oversight. You can immediately trigger HubSpot workflows based on their inquiry, send personalized responses, and nurture them through your sales process. The integration also enables visual social listening, allowing you to see Instagram interactions alongside traditional CRM data. This unified view helps your team understand customer intent and respond faster, ultimately increasing conversion rates and improving the customer experience.

Ask your question  

Yes, the integration can capture and log all direct messages received on your Instagram account. Every incoming DM is automatically captured with full message content, sender information, timestamp, and any media attachments. The messages are logged directly into the corresponding HubSpot contact record, creating a complete conversation history. Your team can view all messages in chronological order within HubSpot, making it easy to understand the full context of customer conversations. The integration also allows your team to respond to messages directly from HubSpot, keeping all communication in one place. This comprehensive message logging ensures you have a complete audit trail of all Instagram communications and can track customer interactions throughout their journey.

Ask your question  

The Instagram and HubSpot integration setup is straightforward and includes free custom onboarding. Here's how it works: First, you connect your Instagram Business Account by authorizing the integration through Instagram's authentication system. Next, you connect your HubSpot account by granting the necessary API permissions. Our team then configures the integration to match your specific business needs, including setting up contact property mappings and workflow triggers. During the free custom onboarding, we ensure everything is configured correctly and test the integration with your team. We provide training on how to use the integration, manage incoming messages, and set up automated workflows. The entire setup typically takes 1-2 business days, and our dedicated support team is available throughout the process to answer questions and ensure a smooth implementation.

Ask your question  

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