HubSpot RollWorks ABM Integration

Connect RollWorks ABM with HubSpot

Fully Secure Integration

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Examples of Integration Workflow Triggers and Actions

New Target Account Identified

Triggered when a new target account is identified in RollWorks ABM. Use this to sync account data with HubSpot, enabling you to track target account interactions and engagement activities within your CRM system.

Account Engagement Score Updated

Activated when the engagement score for a target account is updated in RollWorks ABM. Use this to prioritize high-value accounts in HubSpot and tailor marketing efforts based on account engagement levels and interests.

Account Added to ABM Campaign

Triggered when an account is added to an ABM campaign in RollWorks ABM. Use this to trigger automated workflows in HubSpot, such as personalized email sequences or targeted ad retargeting, to engage accounts at key touchpoints in the buyer's journey.

Account Removed from ABM Campaign

Activated when an account is removed from an ABM campaign in RollWorks ABM. Use this to update account status and segmentation in HubSpot, ensuring that marketing efforts are aligned with account targeting strategies and campaign objectives.

Account Engagement Activity Logged

Triggered when engagement activities are logged for a target account in RollWorks ABM. Use this to capture account engagement data in HubSpot, such as website visits, content downloads, or event registrations, to inform personalized follow-up actions and nurture campaigns.

New Account Contact Identified

Activated when a new contact is identified within a target account in RollWorks ABM. Use this to sync contact data with HubSpot and associate contacts with their respective accounts, enabling account-based lead nurturing and sales outreach efforts.

Account Stage Changed

Triggered when the stage of a target account changes in RollWorks ABM. Use this to update account lifecycle stages in HubSpot and track account progression through the sales funnel, enabling targeted engagement and pipeline management strategies.

Account Contact Added

Activated when a contact is added to a target account in RollWorks ABM. Use this to sync contact details with HubSpot and enrich account records with key contact information, facilitating personalized engagement and relationship-building activities.

Account Contact Removed

Triggered when a contact is removed from a target account in RollWorks ABM. Use this to update contact records in HubSpot and adjust account segmentation and targeting strategies based on changes in account contact roles or responsibilities.

Account Opportunity Created

Activated when an opportunity is created for a target account in RollWorks ABM. Use this to sync opportunity data with HubSpot and align sales and marketing efforts around account-specific revenue opportunities, facilitating coordinated engagement and deal closure strategies.

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Frequently Asked Questions

The integration supports ABM initiatives by enabling you to execute targeted marketing campaigns focused on high-value target accounts. RollWorks ABM provides comprehensive account targeting and engagement capabilities, integrated with HubSpot's CRM data, to drive revenue growth through strategic ABM initiatives.
Yes, you can maintain a unified view of target accounts by syncing account data seamlessly between RollWorks ABM and HubSpot. This allows you to leverage HubSpot's CRM data alongside RollWorks' account insights, ensuring alignment between marketing and sales efforts for maximum impact.
RollWorks ABM offers a variety of engagement channels, including display advertising, email outreach, and social media targeting, integrated with HubSpot's marketing automation tools. This enables you to orchestrate multi-channel engagement strategies and deliver personalized experiences across the buyer's journey.
You can prioritize high-value accounts by leveraging RollWorks ABM's engagement scoring capabilities integrated with HubSpot's CRM data. This allows you to identify and prioritize accounts based on engagement levels and interests, ensuring focused marketing efforts on accounts with the highest revenue potential.
Yes, you can track account engagement activities within HubSpot by syncing engagement data from RollWorks ABM. This includes website visits, content downloads, and event registrations, enabling personalized follow-up actions and nurture campaigns based on account interactions.
The integration facilitates account-based lead nurturing and sales outreach by syncing contact data from RollWorks ABM to HubSpot. This enables you to associate contacts with their respective accounts and tailor lead nurturing and sales outreach efforts based on account-specific insights and engagement activities.
Yes, you can automate personalized follow-up actions for target accounts using HubSpot's automation workflows triggered by RollWorks ABM integration events. This includes personalized email sequences, targeted ad retargeting, and tailored content delivery to engage accounts at key touchpoints in the buyer's journey.
The integration helps with account segmentation and targeting strategies by syncing account data changes between RollWorks ABM and HubSpot. This allows you to update account lifecycle stages, adjust segmentation criteria, and refine targeting strategies based on real-time insights and account interactions.
Yes, you can enrich account records with key contact information by syncing contact details from RollWorks ABM to HubSpot. This ensures that account records are up-to-date with relevant contact information, facilitating personalized engagement and relationship-building activities.
You can align sales and marketing efforts around revenue opportunities for target accounts by syncing opportunity data from RollWorks ABM to HubSpot. This enables coordinated engagement and deal closure strategies, ensuring that sales and marketing teams are aligned on account-specific revenue objectives and priorities.