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HubSpot Segment Integration
Connect Segment with HubSpot
Fully Secure Integration
Scalable & Fast
Support Included
Integrations Built by HubSpot Experts
- 10 years of experience building HubSpot integrations and custom apps
- HubSpot Gold Partner with a lot of certifications
- Security-first integrations
Streamline Customer Data Management
Effortlessly sync customer data between HubSpot and Segment for unified insights and personalized experiences.
Enhance Marketing Analytics
Utilize HubSpot data within Segment to gain deeper insights into customer behavior and optimize marketing campaigns.
Automate Customer Journey Orchestration
Trigger automated actions in HubSpot based on customer interactions captured in Segment, enabling seamless customer journeys.
Examples of Integration Workflow Triggers and Actions
New User Identified
This trigger activates when a new user is identified in Segment, allowing you to automate actions in HubSpot, such as creating or updating contact records.
New Event Tracked
Activated when a new event is tracked in Segment, this trigger facilitates the automatic creation of corresponding events or actions in HubSpot, enabling targeted marketing and sales activities.
New Trait Added
When a new trait is added to a user profile in Segment, this trigger can initiate actions in HubSpot, such as updating contact properties or triggering personalized campaigns.
New Page Viewed
This trigger activates when a user views a new page on your website, captured by Segment, allowing you to automate actions in HubSpot, such as sending follow-up emails or assigning tasks to sales representatives.
New Product Added to Cart
Activated when a user adds a product to their cart, tracked by Segment, this trigger facilitates the automatic creation of corresponding deals or tasks in HubSpot, enabling targeted sales efforts.
New Order Completed
When a user completes an order on your website, tracked by Segment, this trigger can initiate actions in HubSpot, such as updating deal stages or sending order confirmation emails.
New Email Clicked
This trigger activates when a user clicks on a link in an email, tracked by Segment, allowing you to automate actions in HubSpot, such as updating contact engagement scores or triggering follow-up emails.
New Subscription Started
Activated when a user starts a new subscription or membership, tracked by Segment, this trigger facilitates the automatic creation of corresponding contacts or deals in HubSpot, enabling targeted retention efforts.
New Survey Response
When a user responds to a survey or questionnaire, captured by Segment, this trigger can initiate actions in HubSpot, such as updating contact properties or sending personalized follow-up communications.
New Lead Generated
This trigger activates when a new lead is generated, tracked by Segment, allowing you to automate actions in HubSpot, such as assigning leads to sales representatives or initiating follow-up communications.
Trusted by hundreds of organizations
WORK WITH US
Effective and Responsive! HubBase worked to understand our goals and designed/developed/tested the website and launched the initial phase in 5 weeks! They are organized and incredibly responsive - most questions and feedback is addressed within 24 hours.
Nick Gustafson
Senior Marketing Manager
Livetech
It’s hard to find a really good HubSpot developer who is quick to respond, readily available, and always willing to tackle demanding projects with aggressive timelines. HubBase is a truly great HubSpot developer partner. They always deliver quality results on time.
Kristen McPeak
Marketing Director
AS Advisors Group LLC
Great Work! Really happy with the team at HubBase. They deliver on time and are super responsive. The team takes time to address all of my questions. I will work with them again on my future web development projects!
Stephane Le Mentec
Marketing Manager
International TEFL Academy
Top-notch & reliable development work. I have thoroughly enjoyed working with HubBase on various HubSpot development projects over the last few years for our agency clients. They are quick to respond, scope projects, and turnaround demanding tasks.
Jenny Nauman
100 Yards
Quick, Quality Dev Work. I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.
Katie Herrmann
Director of Digital Strategy
Profile Plan
We really enjoyed working with HubBase. They were thorough and thoughtful and helped us rebuild flawed code to exponentially increase our page loading time, as well as get us back in Google's good graces.
Amy Levine
Director of Content Marketing
Virsec
“Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.”
Ryan Ondriezek
Associate Creative Director
Amobee
“The Hubbase team is absolutely wonderful! They got our vision without much back and forth and are extremely responsive in helping in any way they can! I can’t wait to continue to work with them :)”
Bridget Cooley
Marketing Specialist
LookingPoint
“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result. I would absolutely hire them again!”
Dillon Jones
Digital Marketing Lead
Dillon Jones, LLC
“We have built a strong working relationship with HubBase. We have worked with them on e-commerce sites utilizing Shopify and HubSpot. They also build custom APIs to build bridges between Shopify, HubSpot, and the client ERP systems.
Carrie Dudley
Director of Client Services
Illumine8
The HubBase team have been extremely helpful in a variety of website projects including the transition to HubSpot Themes and fixing critical core web vital issues. They are knowledgeable and fast acting - a great team who are highly supportive and act as an extension of our own team!
Johanna Azis
Head of US Marketing
Quantilope
Being technically knowledgable is one thing-being an easy-to-work- with team of problem solvers is another. Not often do those things overlap, but they do with HubBase. They have always communicated clearly and been available for clarifying calls and updates.
Brendon Loscar
Co-owner
RADCAT
Our expectations were blown out of the water with the quality of the work. At the start of the project, we never imagined how amazing our website would be. Our customers love it! And it works great on the Hubspot CMS and with our CRM/Marketing pieces."
Vishnu Potini
President
Hale Cosmeceuticals
“Very much enjoyed my experience with HubBase. Our website came out exactly the way we had hoped and we are excited to continue to work with them on building out the property.”
Jason Azocar
Founder & CEO
HubSearch
“HubBase was able to jump right into helping us with our existing HubSpot website and has been a helpful partner in creating new templates and supporting with testing. Glad to have them on board!”
Olivia Paden
Director of Design
Owl Labs
“HubBase is an incredible team. I have used them a few times and they are beyond professional and prompt with their responses and work. I plan on hiring them over and over again. They took our website to another level, and brought new life to it.”
A HubSpot
CMS Client
“HubBase has been our partner for all things HubSpot web development for 4 years. We rely on them as an extension of our team. They deliver projects on time. They also stay on top of HubSpot best practices to ensure our website is scalable and easy to update.”
Lola Feiger
Director of Marketing
ALICE
“We engaged with HubBase as we needed to redesign our website to be cleaner and more up-to-date. They did exactly that — we love the way our website looks and functions in HubSpot. HubBase also provided ongoing support to website edits, as needed.”
Sean Barr
President
LookingPoint
HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign. I highly recommend working with this team.
Tooraj Arvajeh
CEO & Co-Founder
Perl Street
Excellent web design and web banner design sensibilities. Superlative technical and operational knowledge of HubSpot. Will definitely hire Team HubBase again.
Kirk Donnan
Creative Director
DONNAN Creative Strategy
Terrific to work with. They were extremely professional, fast, and responsive. They went above and beyond to work on a short timeline and even spent the weekend to ensure the work was completed in a timely manner. I'd highly recommend the team.
Chris Alto
Founding Member
Vendr
The work is always high-quality. It is very rare to find a team that ALWAYS meets the deadlines, no matter what. When I have a project that requires a tight turnaround, I know I can rely on HubBase to deliver. Look no further if you're looking for a HubSpot partner for the long haul!
Jenny Nauman
100 Yards
The HubBase team is an absolutely delightful partner to work with. I've had the pleasure of working with them on several website development requests now, and each time they've been able to deliver exactly what we've asked for, and have done so quickly.
L'erin Jensen
Content Manager
Pontera
I appreciate how quick HubBase is to respond via Slack and Trello. If you want a team that is well-versed in HubSpot, HubBase is a great partner you can rely on.
Katie Herrmann
Director of Digital Strategy
Profile Plan
HubBase takes a holistic and methodical approach to SEO and understands the role that time and quality of content play in building a strong, consistent brand. They respond to issues quickly and clearly communicate their work, process, and projects.”
Amy Levine
Director of Content Marketing
Virsec
When provided with feedback, HubBase provides solutions usually within 24 hours—we appreciate the efficiency. They have been the perfect partner for us.
Chelsey Heil
Design Manager
MED e-care
Came and met with me in person, which I really appreciated. HubBase worked on a tight timeline with a fast turnaround and created modules that were easy to use. They made themselves available for questions and were highly responsive.
Taylor Garrett
Associate Director of Grants
Sustainable Ocean Alliance
HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign. I highly recommend working with Team HubBase.”
A happy client
From the start, HubBase was responsive to our sense of urgency and we've now engaged them for multiple website rebuilds. They helped us make strategic decisions on how to scale building a library of modules that can be repurposed for other brands. Thank you, HubBase, for your partnership.
Derek Jones
Senior Vice President
Livetech
Got more questions?
Frequently Asked Questions
By centralizing customer data from various sources and leveraging Segment's advanced segmentation capabilities, the integration allows you to create more targeted and personalized marketing campaigns, resulting in higher engagement and conversion rates.
Yes, the integration enables you to capture and track customer interactions from various channels, including websites, apps, and third-party platforms, providing a comprehensive view of customer engagement.
The identify action allows you to capture detailed user behavior and attributes from your website or app using Segment and send this data to HubSpot, enriching customer profiles and enabling more personalized marketing efforts.
Yes, the integration enables you to automate marketing workflows in HubSpot based on triggers and events captured by Segment, ensuring timely and relevant communication with your audience throughout the customer journey.
Yes, you can leverage Segment's advanced audience segmentation capabilities to create highly targeted customer segments in HubSpot based on behavioral and demographic data collected from various sources.
The integration automatically syncs data between HubSpot and Segment, ensuring data accuracy and consistency across both platforms, and eliminating the need for manual data entry or reconciliation.
Yes, you can track and analyze customer engagement metrics in HubSpot using data collected by Segment, providing insights into user behavior and campaign performance to optimize marketing efforts.
Our team will work with you to assess your specific requirements and address any limitations or considerations during the setup process, ensuring a smooth and successful integration that meets your business needs.
Simply reach out to our team to schedule a consultation and discuss your integration needs. We'll guide you through the setup process and ensure that the integration is configured to meet your marketing goals.
Simply reach out to our team to schedule a consultation and discuss your integration needs. We'll guide you through the setup process and ensure that the integration is configured to meet your business goals.