Umair Khokhar
By:  Umair Khokhar

Published: November 17, 2020


Last Updated: April 16, 2024

Custom Modules: A Powerful Tool For HubSpot Design
Custom Modules: A Powerful Tool For HubSpot Design

In this article

Component-based software engineering (CBSE) is an approach to software development that emerged in the 1990s. Created as an answer to the limitations of object-oriented development, CBSE facilitates the effective re-use of various software components. How is this approach beneficial, though, and how can it be incorporated into the modern design process? Let’s answer these questions through the lens of HubSpot’s modular approach.

Understanding HubSpot Modules

The powerful CMS provided by HubSpot has a module system that’s closely related to CBSE. Modules, which are the equivalent of the software components mentioned at the outset, are reusable components that can be added to templates and pages.

With the February 2020 release of drag and drop areas for HubSpot templates, modules have become even more important. Why? Being re-usable, they make for a more efficient design process when it comes to managing sections that exist in more than one place on a page or website. In fact, rather than having to recreate components from scratch, you can even use and modify modules from past website design projects. Talk about a time-saver!

Another benefit of leveraging a modular approach is that it’s easier to ensure consistency across module instances. Even if it’s necessary to vary module content slightly between pages, you can still provide a consistent and cohesive user experience in terms of styling and functionality.

Additionally, once the initial modules are created with HTML, CSS, and HubL, it is easy for non-coders to customize on a case-by-case basis. So rather than having to dish out money to a designer every time your website needs a small tweak, you and your team can easily make many changes yourself.

Nothing Beats Custom Modules

As mentioned, one of the benefits of modules is site-wide consistency. With custom modules that are tailored just for you, though, that consistency extends even further. Your modules can be customized down to the very last detail to match your brand to a T.

Not to mention that consistency extends even further. Your modules can be customized down to the very last, because you can create custom content types, you can more fully meet your site visitor’s needs, though, that consistency extends even further. Your modules can be customized down to the very lasand improve their user experience. What kinds of content types can you have created for you?

  • Hero sections
  • Accordions and carousels
  • Tabbed content
  • Pricing tables
  • Testimonials
  • Image sliders and galleries
  • Team bios
  • Social links
  • Custom buttons

…and these are just a few elements that can be added to custom modules.

An Example of a Module

We’ve covered what modules are, their benefits, and the flexibility of custom modules. Now, let’s take a look at an actual custom module that our team created. Below is the code for what’s known as a staggered module.

staggered module

We built this HubSpot module using HubSpot’s templating, HubL, and the CSS framework Bootstrap 4. What does this code end up looking like for end users? You can see the outcome here.

hubspot templating

You’ll notice that on the left, there are several editing options, which make it easy to make changes to the module once it’s built. What kinds of changes can be made?

edit background

In addition to repositioning the images within a module, the background color can be adjusted for both desktop and mobile.

edit content

Of course, you can also edit the text that appears on a page, even adding personalization tokens for a better user experience.

edit image

If you need to add, change or resize an image, you can easily do so, even adding alt text, which is a best practice. You can also add, edit and show or hide your calls-to-action.

edit spacing

Lastly, you can adjust section spacing to prevent the cognitive friction that can result from having elements of a module too close together. Not to mention the awkward experience resulting from elements being too far apart. You can easily test and achieve the right balance with this module.

This is just one example of the many types of modules that can be created. There are many more, most of which are relatively easy to edit without the help of a developer as you’ve seen.

HubBase and the Modular Approach

Interested in exploring how you could make use of custom modules and, more importantly, how you could benefit from doing so. Get in touch for more information. Our team specializes in the modular approach we’ve been discussing and would be happy to help you implement it. Once we do, your in-house team will then be able to make updates to your website with ease and efficiency