Let us explore. So in its essence, HubSpot is marketing automation and a CRM platform. It is designed to allow businesses to attract visitors, generate leads, and transform them into customers. HubSpot provides features galore for email, social media, content marketing, SEO, and web analytics. Its CRM capabilities are very robust, as well.
Additionally, a less known yet powerful feature is HubSpot CMS. In fact, HubSpot refers to it as the COS (Content Optimization System). This is the only CMS that was designed with marketing folks in mind.
So going back to the size of HubSpot’s customers – there is a common belief that the platform is an optimal solution for SMBs. Indeed, HubSpot clients are often SMBs and startups; however, the platform works amazingly well for large organizations.
More than 86,000 companies currently use HubSpot. Although, as I mentioned, small- and medium-sized businesses are the major players who use this platform, large organizations thrive happily on it as well. Here are a few of them:
Another example of large organizations that use HubSpot is Atlantech Online. The company provides Unified Business Communications tools such as data center services, fiber-optic internet connectivity, and Internet Protocol-based telephones. Atlantech Online has been thriving in the cutthroat telecommunications industry for more than 30 years.
Atlantech makes use of HubSpot to offer an unparalleled website experience that includes access to a consumer knowledge base, an online speed test, and easy access to email or live chat options for quick and responsive customer service. These insights on Atlantech come to us from Lean Labs’ article ‘Who Are HubSpot’s Customers?’
Large companies have a few different CMS and marketing automation platforms to choose from, but HubSpot is one that deserves some serious consideration. In 2019, HubSpot has moved up in the Challengers Quadrant to the border of Leaders:
Let’s explore some of the important points on why large companies can benefit from HubSpot.
Many companies do not know that not only does HubSpot offer a CMS, but it also happens to be one of the best on the market. With its global network of CDNs, which make your website load fast. Why is this important? Slow-loading websites can dramatically decrease conversion rates by up to 40%, as Neal Patel points out in his article.
HubSpot’s CMS enables you to build websites that are secure, perfectly optimized for search engines, and powerful as well. Using the CMS, you can manage your content and marketing all in a single place, which leads to easier collaboration.
In addition to being mobile responsive and designed with the latest UX practices in mind, HubSpot’s templates allow you to personalize the experience of every visitor, which enhances the user experience.
HubSpot is a one-stop solution for all of your digital marketing, sales, and CRM processes. It is a single platform that accommodates various tools, whether internal or external, and every single thing is centralized— exactly what many large businesses have been dreaming of.
With HubSpot, you can manage the creation of blog posts, landing pages, email campaigns, and more. The platform includes a variety of analytical tools and reports so that you can see which content is effective and which is not. It’s also possible to manage your social media needs from within HubSpot.
HubSpot has played a pivotal role in closing the gap in aligning marketing and sales needs so that both divisions can work in tandem towards the same objectives. Among its many integrations, HubSpot works well with Salesforce. You can also manage your ad campaigns from within the software. Get more info on HubSpot Marketing Hub Enterprise.
On top of it all, instead of operating in silos (and let’s face it – a lot of enterprise-lever orgs do), HubSpot provides amazing team collaboration capabilities.
Large organizations often get bogged down with repetitive and tedious tasks like managing social media accounts, creating email campaigns and responders, and dealing with many other recurring and time-consuming marketing needs. With HubSpot’s marketing automation tools, you can put your marketing tasks on autopilot and work smarter.
HubSpot offers sophisticated automation and personalization tools. They allow you to tailor your emails, offers, and content recommendations based on users’ actions on the site. This saves companies valuable money and time while helping them nurture leads throughout the purchasing process.
Whether you are a large or small business, marketing automation helps boost communication between your business and your customers. Website visitors get all of the content they require at the precise moment they need it. In short, your business can accomplish its goals faster by making use of HubSpot’s marketing automation system.
Personalization for consumers is critical to operating a completely functional and thriving inbound marketing strategy. Personalization helps maintain a strong relationship between customers and businesses. However, some businesses are unaware that HubSpot offers excellent tools in this department.
As discussed briefly above, HubSpot does allow you to fully personalize your content (including website pages, emails, and landing pages) in many ways, such as by filling in the company or individual’s name, serving content based on customer actions, and more. Whether someone is visiting your site for the very first time or they’re on the verge of making a purchase, HubSpot’s smart content system puts the right content in front of them. The result is a 212 percent increase in performance.
Consumers and businesses want to make transactions and interact in a manner that is most convenient for them at the time. There is no doubt that a good portion of users will want to access your website via their smartphones. Thankfully, HubSpot is completely mobile responsive and functional on mobile devices.
HubSpot uses 100% responsive design within its Content Optimization System. With all of the premade templates, all content is optimized automatically for users on any device. With some CSS modifications, more intricate custom designs can be made responsive as well.
In short, HubSpot is not limited to small or midsized companies and businesses. Large enterprises and businesses can leverage the platform for centralized, powerful marketing automation. However, as Lean Labs mentioned in the same article: “HubSpot isn’t for everyone. Even though we’re huge fans of HubSpot software, we recognize that different companies have different needs, and there are barriers to HubSpot adoption to some companies.” This is true. We do, however, feel that given how robust HubSpot’s API is – a company size is just a number. HubSpot runs on HubSpot. We’ll leave it at that.