SEO can be tough to get learn. There is plenty of advice about it online if you have the time to do the research. If you don’t have the time to look, there are plenty of courses out there that can assist you. These courses can cost hundreds of dollars, though, and that might be something of a stretch for a small business that has a limited budget.
So, what do you do? Do you just muddle your way through things and hope for the best? We have a much better option for you. Why not learn what you need to know from well-structured courses, all in one spot, and all completely free?
In this post, we’re going to introduce you to the best resource for learning SEO – HubSpot’s free SEO courses. And, yes, they’re completely free.
Who is HubSpot?
HubSpot’s founders were the first to ever coin the term Inbound marketing, and the company focuses on providing support for those in the inbound marketing sphere - amateurs and pros alike. They’re widely acknowledged as the top experts in the field, and have become an important resource for marketers globally.
What Do They Do?
They’re a Saas Platform Provider. Their platform has gone beyond the standard CMS product and incorporated aspects that make it simple to promote your content. So, instead of just having a platform that allows you to publish content, like WordPress, you also get to publish and promote that content.
But, beyond that, the company is passionate about educating businesses about the advantages of inbound marketing and how to use it to grow organic traffic. We recommend keeping an eye on their blog because they post a lot of useful information with workable advice.
What About HubSpot Academy?
Now, that’s enough about the company themselves, let’s move on to what we’re really interested in – the courses that they. There is a wide range of professionally-designed lessons, courses and certifications at the Academy.
The lessons are short bites of information that will take no more than half an hour at most. They include written content, videos, etc. all beautifully presented.
Some titles include:
Creating a Blog Post
Becoming an Effective Writer
Creating a Sales Email Template
Email Marketing and Your Business
There are hundreds of different lessons covering a range of sales and marketing content and more than enough information to help you get your digital strategy well and truly off the ground.
There are eight different courses currently on offer for free, including the SEO course that we’re interested in. Each course is professionally presented, and you’ll earn a certification that is internationally recognized.
The courses range in length, and are going to take longer than the lessons, but you can also work through them at your own pace.
The SEO Training Course
This course is titled, “SEO Training Course: Building Sustainable Traffic for Business Growth in 2018.” You’ll learn:
How to develop an SEO strategy that will work for your business,
More about link building as it relates to SEO, and
How to use blogging to get that elusive top spot in Google results.
These contain a mix of lessons and courses and allow you to work towards becoming fully certified. The Once you have completed the SEO course, we recommend moving on to the full Content Marketing Certification Course, and then the Inbound Certification Course to give your SEO skills a further boost.
How Good Can a Free Course Actually Be?
In the online world, we get offered a lot for free, courses included. Unfortunately, not all of these freebies are of great quality, so we understand your skepticism here. But we’re not dealing with a bunch of amateurs trying to make name for themselves – we’re dealing with an industry leader.
The whole inbound marketing concept centers on providing real value in order to position yourself as a subject matter expert and improve the user experience. And HubSpot practices what they preach. They have the resources and expertise to create top-class courses and they deliver on their promises.
The results speak for themselves – there are over 100,000 students who have passed through the Academy already.
But Why Are They Free?
Okay, obviously a company is not going to go to the expense of creating such a wide range of courses and then offer them for free if they don’t believe that they’ll get something out of it. In this case, the company’s aim is at bolstering their reputation as a subject matter expert and using this as a brand-building exercise.
They’ve taken content marketing to a whole new level. Instead of providing the usual sub-standard schlock, they’ve come up with really useful advice that you can put into practice.
I’m Sold, What Do I Need?
Start by registering on the site. You can sign in using your Google address, and then follow the instructions from there. It’s easy enough to sign up – you’ll just need to complete a few details and then get started.
Wrapping it Up
Signing up with HubSpot Academy gets you access to a wide range of information. You can learn all you need to know about inbound marketing, SEO, and a whole lot more in one convenient location. You get to join a large online community, get a certification that you can use on your resume, and learn really helpful information to boot.
All without having to put down a single dime. It really doesn’t get much better than this.