Val Stepanova
By:  Val Stepanova

Published: January 13, 2020


Last Updated: May 1, 2024

HubSpot CMS Pricing. How Much Does to Build a Website on HubSpot CMS?
HubSpot CMS Pricing. How Much Does to Build a Website on HubSpot CMS?

In this article

For startups looking to establish a strong online presence, choosing the right Content Management System is crucial. HubSpot CMS offers a comprehensive solution, but understanding its cost structure is key to making an informed decision. This article delves into the costs associated with HubSpot CMS and how it stacks up against other platforms in terms of value for money.

CMS Hub News: The Evolution of HubSpot CMS: Introducing Content Hub

There are new and exciting news in the world of content management with HubSpot! This month marks the exciting launch of Content Hub, an all-in-one solution built for content marketers. Is CMS Hub being phased out? No. More like it’s evolving into new, more powerful tool for marketers.

Does the pricing change for HubSpot Content Hub?

Yes.The introduction of Content Hub brings a new pricing structure:

Starter: $20/month with basic content tools and AI capabilities.

Professional: $500/month includes advanced content remixing and optimization tools.

Enterprise: $1,500/month for comprehensive content operations and multi-site management.

Read our full article on HubSpot Content Hub and HubSpot CMS

1. HubSpot CMS Pricing Breakdown

HubSpot CMS offers various pricing tiers to accommodate the diverse needs of startups. The basic plan starts at $25, followed by the Professional plan (at $400), and an Enterprise plan at $1,200 per month, with a one-time onboarding fee of $1,000. It's important to note that these costs cover more than just hosting; they include access to HubSpot's comprehensive suite of marketing, sales, and service tools.

2. What's Included in the Cost

  • Templates and Design Tools: Access to thousands of templates and drag-and-drop editors.
  • SEO and Content Strategy: Built-in tools for optimizing content and strategizing your online presence.
  • CRM Integration: Seamless integration with HubSpot's CRM for enhanced lead tracking and customer management.
  • Marketing and Sales Features: Tools for email marketing, lead capture forms, and more.
  • Analytics: Detailed insights into website performance and user engagement.
  • Support and Training: Access to HubSpot's customer support and extensive learning resources.

3. Comparing Costs with Other CMS Platforms

When comparing HubSpot CMS to other platforms like WordPress, Wix, Webflow, or Squarespace, it's important to consider the integrated features. While other platforms may have lower initial costs, they often require additional investments in plugins, tools, and integrations and an ongoing need for web development support. This is no match HubSpot's all-in-one offering.

For example, there’s a common misconception that WordPress is practically free. However, if you compare the real pricing of HubSpot vs WordPress, you’ll see that HubSpot CMS falls into the money-well-spent category.

4. Long-Term Value and ROI

The initial investment in HubSpot CMS can be higher than some alternatives, but the long-term value is significant. The integration of marketing, sales, and service tools can lead to better lead conversion, customer retention, and ultimately, a higher ROI. Additionally, the time and resources saved by having an all-in-one platform can be substantial.

5. Scalability and Future Costs

HubSpot CMS is designed to grow with your startup. As your business expands, the platform can accommodate increased traffic, more complex needs, and additional features without significant jumps in cost. This scalability is a crucial factor to consider for long-term budgeting.

6. Partnering with a HubSpot Agency

An important aspect to consider for startups is the potential financial benefit of working with a HubSpot Partner Agency. When you collaborate with a certified HubSpot Partner, the standard onboarding fee of $1,000 can often be waived. This partnership not only offers direct cost savings but also provides access to specialized expertise and tailored strategies to maximize your use of the HubSpot platform.

Additionally, your HubSpot Agencies are frequently informed about special promotions and exclusive offers that are not publicly advertised. You can explore additional opportunities for cost savings and value-added services through your agency. This route can be particularly beneficial for startups looking to optimize their budget while leveraging the full suite of features that HubSpot CMS offers.

Engaging with a HubSpot Partner Agency can help you reduce the initial costs, making the HubSpot CMS an even more attractive option for startups focused on growth and efficient resource management.

7. How Much Does It Cost to Hire a HubSpot Developer?

Hiring a HubSpot developer is an important consideration for startups looking to leverage the full potential of HubSpot CMS. The cost of hiring a HubSpot developer can vary based on several factors, including the complexity of your project, the developer's experience, and whether you choose to hire in-house or on a freelance basis.

Factors Influencing Cost:

  • Project Complexity: The more complex your project, such as custom app development or intricate website design, the higher the cost.
  • Developer's Experience: Experienced HubSpot developers, especially those with a strong portfolio and proven track record, typically command higher rates.
  • Hiring Model: Freelance developers might offer more flexible rates, but an in-house developer ensures consistent availability and deeper integration with your team.

Cost Estimates

  • Freelance Developers: Rates can vary widely. Platforms like Toptal,, and Hubstaff allow you to set your budget and project length, offering a range of options.
  • HubSpot Partner Agencies: Partnering with a HubSpot-certified agency can be cost-effective. These agencies often have teams of experienced developers and offer a variety of services tailored to your needs.
  • In-House Developers: Hiring a full-time developer might be more expensive upfront but can be beneficial for ongoing, complex projects requiring constant collaboration.

Benefits of Hiring a HubSpot Developer

  • Expertise in HubSpot Ecosystem: A skilled developer will have a deep understanding of the CMS Hub, CRM, and HubSpot integrations, ensuring your website and marketing tools are fully optimized.
  • Custom Development: From custom themes to unique app integrations, a developer can tailor the HubSpot environment to your specific business needs.
  • Ongoing HubSpot Support and Maintenance: Whether in-house or through an agency, having a dedicated developer ensures ongoing support for your website and marketing strategies.

The pricing for HubSpot development support is an investment in your startup’s digital infrastructure. While the rates can vary, the value brought by a skilled developer in terms of customized solutions, efficient use of the HubSpot platform, and ongoing support can significantly outweigh the costs.

For more guidance on how to hire a HubSpot developer, you can refer to our original article: Hire a HubSpot Developer: How Much? Where to Hire the Best Developers?

Final Thoughts

While the upfront cost of HubSpot CMS may be higher than some alternatives, its comprehensive suite of tools and features offer significant value for startups. By consolidating various needs into one platform, it not only simplifies website management but also contributes to a more cohesive and effective digital strategy. Startups should weigh these benefits against the costs to determine if HubSpot CMS is the right investment for their online growth.

Interested in exploring how HubSpot CMS can fit into your startup's budget and growth plan? Contact us for a personalized consultation and discover the potential of HubSpot for your business.