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Hotjar + HubSpot
Integration
Customized to your business needs
User Behavior Insights
Integrate Hotjar with HubSpot to gain valuable insights into user behavior on your website, enhancing your understanding of customer interactions.
01
User Behavior Insights
Integrate Hotjar with HubSpot to gain valuable insights into user behavior on your website, enhancing your understanding of customer interactions.
Visualize User Journeys
Bring Hotjar data into HubSpot to visualize and analyze user journeys, allowing for data-driven decisions in your marketing strategies.
02
Visualize User Journeys
Bring Hotjar data into HubSpot to visualize and analyze user journeys, allowing for data-driven decisions in your marketing strategies.
Optimize User Experience
Trigger HubSpot workflows based on Hotjar insights for proactive optimization of user experience and conversion rate optimization.
03
Optimize User Experience
Trigger HubSpot workflows based on Hotjar insights for proactive optimization of user experience and conversion rate optimization.


Connect Hotjar with HubSpot
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Example Workflow Triggers and Actions
Available via Custom Integration. Request a Quote.
New Heatmap Created in Hotjar
Triggered when a new heatmap is created in Hotjar. HubSpot actions may include updating website analytics, initiating marketing strategies, or sending notifications to relevant teams.
User Session Recording Started
Activated when a user session recording is started in Hotjar. Useful for tracking individual user interactions and initiating personalized follow-ups in HubSpot.
Conversion Funnel Step Completed
This trigger occurs when a user completes a specific step in a Hotjar conversion funnel. HubSpot actions may include updating contact properties, initiating targeted campaigns, or sending achievement notifications.
Highly Engaged Page Visit
Activated when a user highly engages with a specific page on your website, as indicated by Hotjar data. HubSpot actions may include updating lead scores, triggering personalized content delivery, or initiating engagement workflows.
New Feedback Received in Hotjar
Triggered when new feedback is received in Hotjar. HubSpot actions may include updating customer profiles, initiating feedback-driven workflows, or sending acknowledgment emails.
Abandoned Form Field Identified
This trigger occurs when a user abandons a form field on your website, as detected by Hotjar. HubSpot actions may include sending follow-up emails, initiating form optimization workflows, or updating lead scores.
Survey Response Collected
Activated when a user responds to a survey created in Hotjar. Useful for updating customer feedback records, initiating follow-up actions, or triggering survey-specific workflows in HubSpot.
Page Scroll Depth Reaches Threshold
Triggered when a user's page scroll depth reaches a specified threshold, as tracked by Hotjar. HubSpot actions may include updating engagement metrics, triggering content delivery, or initiating scroll-depth-specific campaigns.
New Hotjar Poll Answer Submitted
Activated when a user submits an answer to a Hotjar poll. HubSpot actions may include updating customer profiles, initiating poll-specific workflows, or sending personalized content based on poll responses.
×


Integrations built by experts
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Custom Solutions
Tailored HubSpot CRM implementations, app integrations, and tech stack optimization.
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Custom Solutions
Tailored HubSpot CRM implementations, app integrations, and tech stack optimization.
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Custom Solutions
Tailored HubSpot CRM implementations, app integrations, and tech stack optimization.

11 Years of HubSpot Expertise
Our team is committed to continuous learning, ensuring we deliver cutting-edge solutions and build client infrastructure that scale.

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Customer Reviews
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Ben Oaksmith
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"They excel in communicating directly with clients and third-party software providers."
Illumine8
"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.”

"We highly recommend HubBase."
Oaksmith Yachts
HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

"HubBase is by far the best company I've had the privilege to collaborate with"
Amobee
Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

"An Amazing Partner!"
GossRV
The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

"Quick, Quality Dev Work."
Profile Plan
I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

"I would absolutely hire them again!”
Dillon Jones, LLC
“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

"I highly recommend working with this team."
Perl Street
HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.

"They excel in communicating directly with clients and third-party software providers."
Illumine8
"HubBase held a feasibility session and mapped out the process for developing custom APIs. They excel in communicating directly with clients and third-party software providers. I strongly recommend them for HubSpot development, Shopify, and API integrations.”

"We highly recommend HubBase."
Oaksmith Yachts
HubBase exceeded our expectations with their expert web development and flawless API integration. Their SEO optimization efforts, tailored to our target audience and industry, led to a dramatic increase in organic traffic and search engine rankings.

"HubBase is by far the best company I've had the privilege to collaborate with"
Amobee
Having worked with a couple of HubSpot developers, HubBase is by far the best company I've had the privilege to collaborate with. Our project was delivered on schedule and met budget, and most important: the email creation system that they provided to my team WORKS.

"An Amazing Partner!"
GossRV
The HubBase team excelled in creating a custom API for HubSpot quotes payments, adapting swiftly to changes with excellent communication. They were incredibly responsive and I highly recommend their team.

"Quick, Quality Dev Work."
Profile Plan
I have really enjoyed working with the HubBase team on a variety of development projects over the last year. We use HubBase as our main website development team, and we rely on them for integration, migration, and HubSpot development work.

"I would absolutely hire them again!”
Dillon Jones, LLC
“The HubBase team did an excellent job handling a complex issue with our HubSpot CMS integration. They helped provide a solution that made sense for the business and ensured a quality end result.

"I highly recommend working with this team."
Perl Street
HubBase built our software platform very scalable as it utilized serverless Amazon AWS. The backend and frontend of the platform is developed using JavaScript. It has integrations with HubSpot, Quickbooks and HelloSign.
User Behavior Insights
Integrate Hotjar with HubSpot to gain valuable insights into user behavior on your website, enhancing your understanding of customer interactions.
Visualize User Journeys
Bring Hotjar data into HubSpot to visualize and analyze user journeys, allowing for data-driven decisions in your marketing strategies.
Optimize User Experience
Trigger HubSpot workflows based on Hotjar insights for proactive optimization of user experience and conversion rate optimization.
×


Hubspot integration FAQs
Hubspot integration FAQs
Integration questions demystified for marketing teams
How does the HubSpot Hotjar Integration provide user behavior insights?
Can I visualize and analyze user journeys by integrating Hotjar with HubSpot?
How can HubSpot workflows be triggered based on Hotjar insights?
What happens in HubSpot when a new heatmap is created in Hotjar?
How does the integration handle user session recordings started in Hotjar?
What actions can be triggered when a user completes a step in a Hotjar conversion funnel?
How does HubSpot respond to highly engaged page visits detected by Hotjar?
Can HubSpot respond to abandoned form fields identified by Hotjar?
What happens in HubSpot when a user responds to a survey created in Hotjar?
How does HubSpot handle users exiting the website before completing goals, as tracked by Hotjar?
How does the HubSpot Hotjar Integration provide user behavior insights?
The integration enables the collection of valuable insights into user behavior on your website, leveraging Hotjar data to enhance your understanding of customer interactions.
Can I visualize and analyze user journeys by integrating Hotjar with HubSpot?
Yes, integrating Hotjar data into HubSpot allows you to visualize and analyze user journeys, enabling data-driven decisions in your marketing strategies.
How can HubSpot workflows be triggered based on Hotjar insights?
HubSpot workflows can be triggered based on various Hotjar insights, allowing for proactive optimization of user experience and conversion rate optimization.
What happens in HubSpot when a new heatmap is created in Hotjar?
HubSpot actions may include updating website analytics, initiating marketing strategies, or sending notifications to relevant teams when a new heatmap is created in Hotjar.
How does the integration handle user session recordings started in Hotjar?
The integration can track user session recordings started in Hotjar, allowing for detailed insights into individual user interactions and enabling personalized follow-ups in HubSpot.
What actions can be triggered when a user completes a step in a Hotjar conversion funnel?
Actions may include updating contact properties, initiating targeted campaigns, or sending achievement notifications when a user completes a step in a Hotjar conversion funnel.
How does HubSpot respond to highly engaged page visits detected by Hotjar?
HubSpot actions may include updating lead scores, triggering personalized content delivery, or initiating engagement workflows when a user highly engages with a specific page on your website.
Can HubSpot respond to abandoned form fields identified by Hotjar?
Yes, HubSpot can respond to abandoned form fields by sending follow-up emails, initiating form optimization workflows, or updating lead scores based on Hotjar data.
What happens in HubSpot when a user responds to a survey created in Hotjar?
HubSpot actions may include updating customer feedback records, initiating follow-up actions, or triggering survey-specific workflows when a user responds to a survey created in Hotjar.
How does HubSpot handle users exiting the website before completing goals, as tracked by Hotjar?
HubSpot actions may include sending re-engagement emails, updating lead scores, or triggering exit-intent workflows when users exit the website before completing predefined goals, as tracked by Hotjar.
The integration enables the collection of valuable insights into user behavior on your website, leveraging Hotjar data to enhance your understanding of customer interactions.
Yes, integrating Hotjar data into HubSpot allows you to visualize and analyze user journeys, enabling data-driven decisions in your marketing strategies.
HubSpot workflows can be triggered based on various Hotjar insights, allowing for proactive optimization of user experience and conversion rate optimization.
HubSpot actions may include updating website analytics, initiating marketing strategies, or sending notifications to relevant teams when a new heatmap is created in Hotjar.
The integration can track user session recordings started in Hotjar, allowing for detailed insights into individual user interactions and enabling personalized follow-ups in HubSpot.
Actions may include updating contact properties, initiating targeted campaigns, or sending achievement notifications when a user completes a step in a Hotjar conversion funnel.
HubSpot actions may include updating lead scores, triggering personalized content delivery, or initiating engagement workflows when a user highly engages with a specific page on your website.
Yes, HubSpot can respond to abandoned form fields by sending follow-up emails, initiating form optimization workflows, or updating lead scores based on Hotjar data.
HubSpot actions may include updating customer feedback records, initiating follow-up actions, or triggering survey-specific workflows when a user responds to a survey created in Hotjar.
HubSpot actions may include sending re-engagement emails, updating lead scores, or triggering exit-intent workflows when users exit the website before completing predefined goals, as tracked by Hotjar.
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